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Research papers

The use of video as an advertising medium in the Middle East

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Charles A. Rhodes, George V. Vassiliou
Company: MEMRB
June 15, 1986
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Citation

Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east


Research papers

Problem solving in industrial marketing research in the Middle East

The paper presents the practical difficulties that an industrial researcher faces when undertaking a survey in the Middle Bast. The techniques and the approach are overall the same as in the West, but the task is that much harder. Desk research is...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: George V. Vassiliou, Costas Kaimakis
Company: MEMRB
June 15, 1986
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Citation

Vassiliou and Kaimakis (1986a, June 15). Problem solving in industrial marketing research in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problem-solving-in-industrial-marketing-research-in-the-middle-east


Research papers

The potential for gold jewellery in the Middle East

This paper describes the application of qualitative research in a project to investigate the existing market and the potential for gold jewellery in the Middle East. The first section sets outs the background to the project and the objectives. Then...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: George V. Vassiliou, Rosemary Taylor
Company: MEMRB
June 15, 1986
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Citation

Vassiliou and Taylor (1986a, June 15). The potential for gold jewellery in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-potential-for-gold-jewellery-in-the-middle-east


Research papers

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: George V. Vassiliou
Company: MEMRB
June 15, 1984
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Citation

Vassiliou, G. V. (1984a, June 15). How can we relate European standards to research in the Middle East?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-we-relate-european-standards-to-research-in-the-middle-east-